Meet the Reeces
The Reeces' house in Decatur, the first property they ever listed

Meet the Reeces

We bought our dream house. It turned into our nightmare.

Then we rented it out on Airbnb for a weekend, watched it book solid, and realized the thing we thought was trapping us was the way out. We now own five rentals, four short term and one long term. We started with no cash sitting around, and neither do most people who message us.

Rentals owned
5
Doors managed
1
Monthly revenue
$25 to $45k

Where to go from here

Three ways in, depending on where you are.

Most people who find us have never bought an investment property and are not sure they can. Start at the top and move down as you get closer.

Free

You are just curious

The Freedom Playbook, Start Where You Are, the market check, and the same deal analyzer we fill out on every property we buy. No cost, no catch, genuinely the tools off our own desk.

Get the guides
$147 founding

You want to actually do it

The Vault. Every guide we have written, from your buy box through operations, tax, and how to hold the thing. $147 for the first twenty buyers, then $197. Credited back if you ever hire us one on one.

See what is inside
One on one

You want us in it

A real deal on the table, or a first year of material participation to protect. That is when people call, and that is what the coaching engagements are built for.

Work with Victoria

The part most people find out too late

A short term rental can cut the tax on your day job.

If the average guest stay is seven days or fewer and you materially participate, the loss is not passive, which means it can offset your W-2 income. Cost segregation and bonus depreciation are what create that loss while the property still cash flows.

The reason people lose it is boring. The 100 hour test says you have to spend more hours than any other individual, and that individual is almost always your cleaner. Most owners never work out that number until it is too late to do anything about it.

I spent nine years in real estate tax at Deloitte before we bought any of this. That is the part I actually know cold, and I wrote the whole mechanic down for free.

If the down payment is the thing stopping you

You probably have more than you think.

Not in a savings account. In equity, in a retirement account you have not looked at in years, in a house you already own. We funded our first door with a HELOC because we had no cash either.

You Have More Than You Think walks every source, what each one actually costs you, the rules that trip people up, and the order to use them in. It ends with a prompt that runs the audit on your own numbers and hands you a written Capital Inventory. It is $27.

Who we are

A CPA and a finance guy who got tired of asking permission.

Victoria spent nine years at Deloitte, the last stretch as a Senior Manager in real estate tax. Zach builds and sells companies and can underwrite a deal in his head faster than most people can open a spreadsheet. Between the two of us we have the tax side, the numbers side, and the part nobody talks about, which is actually running the thing once you own it.

We are not teaching theory we read about. We are teaching the exact sequence we used, in the order we used it, including the parts we got wrong.

Victoria Reece inside Whisper Creek Retreat
Whisper Creek Retreat, the A-frame in Blue Ridge, Georgia, at dusk